BRAND FUNDAMENTALS – A brand is much more than just a logo. It is the foundation of all your marketing activities. Branding means shaping your company’s identity, from its name to every encounter your customers have with it. How do people view your brand? This perception is often an emotional response, beyond the products or services your company offers.
What is a Brand? Branding is formed with every encounter your customer has with your products or services. The way you answer the phone and speak to your customers, influences your customers opinions about your companies brand. What is a Brand? A brand is often formed by an emotional response from your customers about your company, beyond your products and services. Some time ago I [...]