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BRAND FUNDAMENTALS – A brand is much more than just a logo. It is the foundation of all your marketing activities. Branding means shaping your company’s identity, from its name to every encounter your customers have with it. How do people view your brand? This perception is often an emotional response, beyond the products or services your company offers.

What is a brand?

Posted by in What is a brand? | September 12, 2011
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Great reading from The Marketing Spot - http://themarketingspot.com/2009/01/basics-of-marketing-brand.html

When you begin searching for marketing advice on the Internet you get a lot of deep conversations and extended thinking. It’s the natural progression of dialogue among professionals. But if you’re just trying to learn this marketing stuff, it can be confusing. It’s best to start with the foundations and thus, The Marketing Spot occasionally likes to get back to the basics. Periodically, I will explain the foundational concepts of the four essential spots of marketing. Here, we start with the often mystical process of branding.

“A brand is a person’s gut feeling about a product, service, or company.”
Marty Neumeier – The Brand Gap

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