ABOUT MICHAEL
Clear, honest feedback on your website.
I’m a design and marketing consultant based in Barcelona, working with clients worldwide. These days I focus on what I do best: reviewing websites and telling you, clearly and honestly, what’s working and what isn’t.
Each review looks at your site from three angles: design, marketing, and how easily visitors find their way around. You come away with practical recommendations you can act on, whether you make the changes yourself or hand them to your developer.
25 YEARS IN DESIGN AND MARKETING
For over 25 years I’ve helped bring consumer products to market and built websites for brands large and small. My work has moved from graphic design and brand development into marketing strategy and UX/UI design, often leading creative teams along the way. I co-founded WPHive Hosting, a managed WordPress company, and wrote The Web Design Guidebook, a set of best practices that apply graphic design, science, and psychology to the web.
I’m also an oil painter. At Paragona Art Products I developed dozens of fine art products and wrote How to Mix Colors and Paint with Oils, an instructional book and paint set based on the double-primary system of color mixing. That grounding in visual storytelling shapes how I look at every website.
From the book to the blog
Web design has changed a lot since I wrote The Web Design Guidebook, but many of its principles still hold. I’m now revisiting it one topic at a time on the blog, updating each idea for how websites work today and keeping what still matters. If you’re working on your own site, it’s a free place to start.
BEYOND THE REVIEW
Sometimes a review
is all you need
Sometimes a review is all you need. Other times you’d rather have someone do the work. I take on a limited number of hands-on projects, from brand strategy to website design. Tell me what you have in mind, and we can see if it’s a good fit.
Clarity for your website or brand
— one session away.