— THE WEBSITE DESIGN GUIDEBOOK SERIES —
Clearer Websites. Better Results.
Now in two volumes
Practical web design guidance for small businesses, built around clarity, usability and what actually works.
VOLUME 2
The Five-Lens Method
for Designing and Reviewing Websites
Most people can tell when a website isn’t working. Far fewer can say why. This book sets out the method I use in my own professional reviews: five simple lenses that show a website the way its visitors see it.
- Five lenses: Feel, Understand, Read, Find and Act, plus a technical check of speed, search and maintenance
- Annotated page studies showing real problems and how to fix them
- A complete review of a fictional yoga studio, from first impression to final priorities
- Modern essentials: designing for phones, readable text for every age group, accessibility, cookie banners, AI and page speed
35 short chapters · Plain language · No coding required
VOLUME 1
The Principles of Effective Web Design
The foundations every good website is built on: clear navigation, readable text, a strong visual hierarchy and an obvious next step. Volume 1 explains what good design looks like and why it works, in 34 short lessons.
- What belongs above the fold, and what to leave out
- How a well-planned homepage is organized
- Typography, color and white space that make pages easy to read
- Forms, buttons and calls to action that people actually use
34 short chapters · Plain language · No coding required
Clarity for your website or brand
— one session away.