Website Design Guidebook, Volume 1

What's the opposite of minimal web design? You may have guessed it: the long-form sales page. You've almost certainly seen them. They're hard to miss. If you want to sell one product, persuasively and in depth, the long-form sales page is a proven format. It's exactly...

A direct response landing page is designed to get a specific group of people to take a specific action, with the goal of generating a lead or a sale. That action might be calling a phone number, filling out a form, signing up for emails, claiming an offer, starting a...

No one would stay on a 12,000-word page, no matter how good the product, if it were set in tiny 11-pixel text stretched across a wide screen. On long pages, typography matters more than ever. It's what keeps your reader engaged all the way to the end. The typography...

Once you understand long-form pages, the shorter one-page website is easy to understand. Instead of sending visitors to separate pages, most or all of the site's content is arranged in sections on one scrolling page. The navigation can still behave like a normal menu....