Of course Spanish SEO works the same as English SEO, or any other language for that matter. It is all about pairing searchable keywords with your content in such a way that Search Engines like Google and Yahoo can index it and direct traffic to your website. There is a lot more to it than that, but there is a unique opportunity here. Spanish is the 4th largest language in the world and Hispanics represent a huge market demographic for your business. Heck, any business for that matter! What is unique is that there still exists a plenty of market opportunities for Spanish SEO consultants in Spanish language.
Cultural differences should never be forgotten in SEO marketing. If your target really is the Hispanic market, you need to dial deep-down into the Hispanic culture you are trying to reach. Marketing to Spaniards from Spain, and marketing to Chileans in Chile can be quite different. Not only from common slang, but also the way each Spanish speaking person describes what they are looking for in a Google search bar.
Spanish SEO is about well written content. For this reason it is not recommended to use an auto translator. If the information you are trying to communicate in Spanish is important then translating it correctly for SEO should be equally important.
Are you ready for Spanish content marketing?
This article from moz.com/blog describes this very well in their guide to Spanish content marketing. Just like the rest of the SEO/inbound/internet marketing world, we have spent the last year learning how to shift from link building to link earning, and despite the fact that this stuff is really, really hard, we’ve found some success by building out processes. One challenge (advantage?) that we have is that we work exclusively on Spanish-language projects. This means that while many of the strategies are the same, some of the tactics vary. This post is primarily meant for marketers interested in targeting the Spanish-speaking world, but should also be helpful to full-stack marketers no matter the language. Read article
Michael Paragon, is an SEO consultant providing Spanish and English SEO and content writing in Barcelona, Spain. For more information contact Michael at +34 689-949-550