Line Length, Line Spacing and Your Audience

Line Length, Line Spacing and Your Audience

by | Oct 6, 2026 | Web Design

Font size gets most of the attention, but line length matters just as much. Lines that stretch across a wide screen are tiring to read. Your eyes have to travel too far, and when they jump back to the left, it’s easy to lose your place. The ideal line length....
White Space and Reversed Type

White Space and Reversed Type

by | Oct 6, 2026 | Web Design

Two more typography topics round out our look at readability: the space around your content, and what happens when you put light text on a dark background. Let your content breathe. How much margin and space should surround your text and images? That depends on many...
Color Basics for a Better Website

Color Basics for a Better Website

by | Oct 6, 2026 | Web Design

To create great web pages, a basic grasp of color theory is essential. As a painter, I’ve spent years mixing colors on a palette, and I can tell you that the same principles apply on screen. A designer who understands color has a major advantage. Start with your...
Building a Simple Four-Color Palette

Building a Simple Four-Color Palette

by | Oct 7, 2026 | Web Design

In the last post, we covered why color matters. Now for the practical part: how to choose a palette that works, even if color isn’t your strong point. Start with four colors. There’s no rule saying a website can only use four colors, but four is an...
Learn From Your Market Before You Design

Learn From Your Market Before You Design

by | Oct 7, 2026 | Web Design

We’ve now covered the building blocks: what goes above the fold, how people read, and how to size text and choose colors. The next question is how to apply them to your homepage. And that depends on what kind of website you’re building. Every category has...