The Artist Rule of Thirds

The Artist Rule of Thirds

As a painter, some of the most useful web design lessons I know didn’t come from the web at all. They came from the art studio. One of the first and most basic rules art students learn is the rule of thirds, and it works beautifully on websites. What is the rule...
Applying the Rule of Thirds to a Homepage

Applying the Rule of Thirds to a Homepage

In the last post, we explored the artist’s rule of thirds. Now let’s put it to work on an actual homepage. Start with the right image. I once designed a homepage for a website hosting service, starting with a photo of a calm lake at golden sunrise. A small...
Minimal Web Design: Less Content, More Thought

Minimal Web Design: Less Content, More Thought

Ultra-simple minimal web design looks easy: a photo or graphic background, a few lines of text, and a button. Yet a great deal of thought — and a few things you can’t see, such as traffic — go into making it work. The familiarity principle. People tend to prefer...
E-commerce Design: Make the Product the Hero

E-commerce Design: Make the Product the Hero

How do you apply everything in this series to an online shop? Start by remembering that e-commerce design is still web design. It’s always about the user’s experience. What turns a visitor into a customer is relevance, plus a smooth flow of information...
Designing a Site for Digital Products

Designing a Site for Digital Products

Selling physical products online comes with plenty of challenges. Unless you already have an established business, you’ll face inventory, warehousing, shipping, returns, and accounting, to name just a few. Even if you use a drop shipping supplier to handle stock...