Less Is More Above the Fold

Less Is More Above the Fold

by | Oct 6, 2026 | Web Design

In the last post, we listed everything that could go above the fold. Now for the harder part: choosing what to leave out. The top of your homepage should be as neat and minimal as possible. Give visitors brief, essential information and a call to action right away....
The Fold On Every Screen

The Fold On Every Screen

by | Oct 6, 2026 | Web Design

On a newspaper, the fold is always in the same place. On the web, it moves. Where your fold falls depends on the device, the screen size, and even the browser’s toolbars. That’s why responsive design matters so much. A short history of small screens. The...
Anatomy of a Well-Planned Homepage

Anatomy of a Well-Planned Homepage

by | Oct 6, 2026 | Web Design

It helps to picture a homepage as a set of zones, each with its own job. Designers often sketch this as a simple wireframe before thinking about colors or photos. Here’s a classic layout, from top to bottom, and what each zone should do. The header. At the top...
What Good and Poor Homepages Teach Us

What Good and Poor Homepages Teach Us

by | Oct 6, 2026 | Web Design

Principles are easier to understand when you see them in action. Here are three homepages I’ve reviewed over the years, described without names, and what each one teaches. The underwhelming homepage. The first was a marketing agency’s site, built in simple...
Why 16px Is the Minimum for Body Text

Why 16px Is the Minimum for Body Text

by | Oct 6, 2026 | Web Design

One of the most common problems I see when reviewing websites is text that’s simply too small. Designers love the delicate look of tiny type, but visitors don’t. If people have to squint, they leave. The 16-pixel rule. With few exceptions, most...