Choosing Fonts for Your Website

Choosing Fonts for Your Website

Size is only half of good web typography. The typeface you choose shapes how your whole site feels, and how long people are willing to keep reading. Readability comes first. Some fonts are lovely in a logo but tiring over a full page. Reading an entire website set in...
The Slideshow That Cost a Page-One Ranking

The Slideshow That Cost a Page-One Ranking

Some years ago, we worked with a client whose website was in good shape. It was well optimized for search, with solid, useful text on the homepage. Then their sales slowed, and they hired a new sales executive. He was convinced that his customers didn’t read at...
The Hidden Costs of Homepage Sliders

The Hidden Costs of Homepage Sliders

Homepage sliders, also called carousels or slideshows, are among the most popular website features. Many website themes include them by default. But sliders aren’t right for every website, and they should be used with care. Here are the most common problems....
When a Homepage Slider Does Work

When a Homepage Slider Does Work

After two posts on the problems with sliders, you might think I never use them. Not true. There’s a time, a place, and a situation for everything, and we’ve used sliders often over the years. The key is that they have to be done right. A slider that works....
How Eye-Tracking Research Began

How Eye-Tracking Research Began

How do you make the top of your homepage stand out the right way, and lead visitors to find out more? The blocks of information you need aren’t complicated. The real challenge is arranging them so the page flows naturally for the eye. With modern website tools,...